A very popular technique, primarily used on thicker materials such as polo shirts, fleeces, sweatshirts, jackets, bags, or caps.
To prevent the material from puckering, a stabilizer made of interfacing is additionally used. Embroidery is best done on cut pieces, as it makes it easier to stretch the fabric over a special hoop.
When we hear the word “embroidery,” we typically picture an elderly woman in a rocking chair, with a hoop in her hands, stitching rustic patterns. However, few realize that it is one of the most technologically advanced methods of garment marking. With embroidery machines and the software that supports them, we can quickly create complex designs in large quantities. For example, a 12-head embroidery machine can stitch 50 designs in an hour, each consisting of 5,000 stitches.
The first thing we need is a design in electronic format, either in high-resolution bitmap or vector graphics, preferably a PDF file, which is universal and can be read by almost any program. This design is then loaded into the embroidery software, which calculates the number of stitches, the arrangement of individual threads, and saves it as instructions for a specific embroidery machine. It is important to note that this is not just a simple “copy-paste,” but a more sophisticated task; the final appearance of our design and the number of stitches must be adjusted according to the thickness of the material. Embroidery on fleece will have more stitches than its version on polo shirts, while the least stitches will be in embroidery on t-shirts, which can also damage the fabric. Therefore, we suggest using printing on t-shirts. After this program is prepared, the rest of the process is automated.
Like any clothing marking method, embroidery has its pros and cons. Undoubtedly, the biggest advantage is its durability and elegant appearance. No print will be as resistant to mechanical damage, both in washing and everyday use. For smaller runs, it is also more cost-effective compared to methods like screen printing, which has higher setup costs, and since the price of embroidery is not dependent on the number of colors, it can also compete with DTG (Direct to Garment) printing.
However, it is not a good method for capturing fine details and complex graphic forms, as we are limited by the thickness of the threads. For example, the size of letters in a logo cannot be smaller than 4 to 6 mm. Additionally, overly large and complicated embroideries can be not only expensive to prepare but also uncomfortable. There is also a limitation regarding materials that are too delicate to embroider without damaging their structure or style.
If you are unsure about what to choose or how to best label your clothing, feel free to call or write to us. We have experience in advertising as well as promotional clothing, and we will definitely help you match your design to the appropriate apparel using the best marking method.
Embroidered patches allow for the application of logos in most locations that are inaccessible to other embellishment techniques.
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